Monday, 1 April 2013

When PR Goes Bad

Pukka Pies thought they were onto a winner when the England Band was banned from Euro 2012. They mounted a campaign to persuade UEFA to reinstate the brass ensemble. But crusty fans gave their own views here. Read the comments at the end of the article.

Within days the Twitter bandwagon had begun to roll with the hashtag campaign

Then came comments like this after Ireland lost 0-4 to Spain in the Euros.

Irish fans proving you don't need a few brass instruments, a drum and some halfwits to create an atmosphere

Pukka's PR idea won't make the gravy train and they may be left to eat humble pie.

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